The Elmira Medins wants to enjoy herself and be seductive. She is reconciled to fashion that offers excellent value for the price. Yet still, she wants something else! She wants an end to the uniformity.
As a customer, she wants more and more individuality, distancing herself from prescribed looks. Clients are becoming more and more demanding about their appearance.
She has an esthetic sense, with strong convictions. She is not shallow. For her, clothes reinforce her combative, spirited personality, and afford her a happy reprieve from the often unfair and difficult complications of daily existence, such as environmental problems, politics, geo-politics, or general moroseness.