Elmira Medins is a Tatar designer born in Ukraine in 1989 in a family environment composed of architects.
Her father’s interest as an architect for graphic design and “art nouveau” marked her first steps in drawing at the age of 12 and it was two years later that she began to paint.
Drawing and painting was driving her into fashion and at the age of 15 she began her first shoe designs.
At the age of 16, in the continuity of her work, she began to draw her first collections of clothes. For the purpose to perfect her natural talent, she joined the Fashion University of Kiev where she specialized herself in designing clothes and shoes by considering them as her first art objects outside of painting, her passion since ever.
At the age of 18, having already drawn many models, she began to study technical design, to finally know perfectly everything about the manufacturing processes for both footwear and clothing, the design and structure of its products requiring a perfect fabrication.
At the beginning of her work, the shoes particularly caught her attention, for these she designed geometric structures that reflect her attractions for the new art she loves so much.
Her sense of the importance of a woman’s being elegant and feminine from head to foot becomes her credo “the beauty of a woman begins with her feet”.
Her studies finally allowed her creating a shoe marrying the beauty of the design:
ELEGANCE PERFECT HEEL SIZE COMFORT
Women are for Elmira Medins a source of inspiration for their independence and power, Tamara Lempicka for her impact on art deco,
Camille Claudel for her sculptures of women, Zaha Haddid for her deconstructed architecture and lines, Editor Franca Sozzani for her taste for fashion and obviously for the icon, Gabrielle “Coco” Chanel for, among other, her character!
Thanking all those women as a source of inspiration, Elmira Medins decided to devote herself to fashion in order to present her unique style. From her desire to dress women perfectly she has created since 2010 more than 25 collections for spring-summer, autumn-winter, prefall resort and demi couture. All these collections are a reflection of her work which makes obviously understanding the special relationship of the stylist between drawing, creation and hand-made production.
The silhouettes are defined simple and sophisticated and in combination with the finest Italian fabrics Elmira is creating a perfect harmony between the women and her designs. The final point being to be highlighted is about the beauty and purity that a woman suggests in carrying the creations of Elmira Medins according to the designer, a woman must feel perfect, her outfit she decides to wear must reflect her style, her personal identity and her state of mind for any kind of occasion. For this reason, Elmira Medins designs limited collections for clothes and shoes, each piece is being numbered and if the customer want, the designer creates unique outfits which will fit und suits to the owner.